Local SEO is the best marketing practice to optimize a business website. It is the only way to increase traffic, leads, and brand awareness in a digital world. Localized SEO helps find local keywords, building names, addresses, and phone citations.
This blog will discuss recipes to create a local SEO strategy for businesses to get more organic traffic. Let’s dive in!
What Is Local SEO
Local SEO helps your business appear for geographically related searches. Whether you run a physical business or online, you need a local optimization strategy to promote your products and services to local customers. For instance, if you have a business in Brisbane, you need to hire Brisbane SEO services – Impressive Digital; you should avoid choosing an international agency.
Without visibility in the local searches, you couldn’t expect business growth. People use navigational keywords to search local amenities, and if you don’t keep your business close to their intent, you can’t generate more revenues and potential customers.
Does Your Business Need Local SEO
Keep one thing in mind; not all businesses need local SEO. The businesses that serve a specific geographical area must use local SEO’s help to appear locally.
For example, if you run a business in a particular area only, you have to target the audience of that particular area only. So, you always think according to the intent of that area.
So, you need a proper position on Google Map Pack.
What is a Map Pack? A map pack is a place where businesses are listed, and their locations are identified on a map so that the local audience can track your business. So, you better get a place on google Maps in your local area.
Which Types of Businesses Need Local SEO
Any business that serves a particular geographical area needs Local SEO. For instance, if you want to get a meal and run a restaurant, you must need Local SEO for this business.
Google says 46% of searches have local intent, so your business should have a great presence locally. This is a formula to get a competitive edge over competitors and more customers for the local area business.
Whether in a service or product business serving a specific area, you should adopt localized SEO strategies. There are the following businesses that need local SEO:
- Fitness center
- Home improvement services
How to Improve Local SEO Keywords
If you understand that your business website needs Local SEO, it is high time to create a localized strategy. You should ask yourself, how to do local SEO?
Your major goal is to rank your website in local searches. So, you need to think accordingly. Let’s discuss with a better understanding of how to tank local SEO.
- First of all, you need to develop a Google Business profile
- Use social media platforms to engage a large number of audiences
- Optimize your address, phone number, and direction
- Optimize citations
- Local SEO audit of your website
To sum up, if you want to generate more revenue and improve brand awareness in local areas, you need to get help from local SEO.